Abstract
This article scientifically substantiates the real (authentic) management model for the development of the tourism services market in the region. The relevance of the study is explained by the need to form an effective management system in the development of regional tourism, while preserving the cultural and historical heritage, national values, and local traditions.
Also, within the framework of the real management model, the issues of rational use of regional resources, strengthening the participation of the local community, and improving the quality of tourist services are covered.
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